Chapter five

1. Use helpful, reliable, fun, and informative objects and ideas to create a personality for your site. Unique traits of the site are what users will remember and relate to.
2. Combining the organization of the site with the interaction and presentation facilitate in the definition of personality and environment.
3. Think “adjectives” when coming up with a true feel to a site. Your images and ideas are secondary to what they portray.
4. Use a narrative voice when conveying your information. This way you have a set point of view on the issue you are explaining and are able to consistently reinforce the points that make your site unique.
5. A good site will provide distinction from others, and should do so because of your personality. Have something that everyone can relate to and as well telling the right story will help unify your site.
6. When looking at your site, think about those who will be seeing it for the first time and why they would come back. Then you must look at the content that keeps your audience coming back.
7. Stay professional. Stay away from awkward graphics, hard to read text, and confusing navigation elements. The initial appearance of the site should seem trustworthy to those who may stumble onto your site.
8. Think of the many ways you have navigated to sites before; weather it be by accident, or you were referred, or followed a link. Your site should be mature in its personality, even if your subject is punk rock. This allows the audience to realize your content is credible.
9. As stated, “Experiences are immersive, they keep us engaged and interested.” Create something that users can get lost in or involved in. The more the audience is involved, the more impact the experience leaves.
10. If your audience can count on quality service, than you can count on a loyal and confident audience.