Chapter 1

1. When creating a website, you must know what you want to say before you jump into it. The message must be clear to your audience. Also know that more goes into communicating than what your write on your site. The imagery and environment must appeal to many audiences.

2. Before designing it is important to know your client. You should develop a clear understanding of what you want to convey and design after a good model is made.

3. Knowing your audience is important in order to give them the ability to quickly and efficiently access what they need.

4. Functionality is the key ingredient. Easy to use websites are a must when trying to appeal to everyone.

5. A mission statement is a good way of clearly getting across your idea and testing all of your information as you design.